Top 5 Fashion Tech Startups in Nigeria to Watch in 2025
Published on May 20, 2025, by Oluwaseyi Samson
Nigeria's fashion tech industry is thriving in 2025, blending cultural heritage with cutting-edge technology. From social commerce to sustainable footwear, these startups are redefining how Nigerians engage with fashion. This article highlights the top 5 fashion tech startups in Nigeria for 2025, alongside tech products that complement their innovations.
Why Fashion Tech is Booming in Nigeria
Nigeria's fashion tech sector is fueled by a young, tech-savvy population and increasing internet access. With 161 fashion tech startups, as reported by Tracxn, Lagos remains the epicenter, hosting 95 companies. Government initiatives like the 3MTT program, aiming to train three million tech talents by 2027, further boost this ecosystem. These startups address consumer needs through e-commerce, sustainability, and digital platforms, making 2025 a pivotal year.
Top 5 Fashion Tech Startups in Nigeria for 2025
1. MAKA
MAKA is a leading social commerce platform launched in 2021 by Diana Owusu-Kyereko. It offers live try-on hauls and user-generated content for fashion and beauty. With $2.65 million raised in a 2023 pre-seed round, MAKA is expanding across Nigeria and Ghana, making it a top contender in 2025 (TechCrunch).
2. SALUBATA
SALUBATA, founded in 2020 by Fela and Yewande Akinse, pioneers sustainable footwear using recycled plastic. Its patented modular shoe technology and global partnerships, including with Amazon and Techstars, earned it the 2022 Kigali Startup Festival award. SALUBATA’s eco-friendly focus positions it as a leader in 2025 (Wikipedia).
3. Ella Matthew
Since 2013, Ella Matthew has catered to Nigeria’s modern women with premium online fashion. Founded by Lola Olusola, it raised seed funding in 2014 and competes with global brands. Its focus on quality and trends ensures its prominence in 2025 (Tracxn).
4. Redbutton
Founded in 2017, Redbutton promotes sustainable fashion through a tech platform for repairs, rentals, and resales. With $45,000 in funding and features at Lagos and New York Fashion Weeks, it champions circular fashion, making it a key player in 2025.
5. TheYutes.com
Launched in 2023, TheYutes.com connects brands, influencers, and customers in a digital fashion ecosystem. With $150,000 in funding, it’s a rising star in Nigeria’s fashion tech scene, likely to shine in 2025.
Complementary Tech Products for Fashion Enthusiasts
Enhance your fashion tech experience with these innovative products from AliExpress, perfect for 2025’s fashion-forward consumers:
- Waterproof Smart Watch: A stylish 1.83'' smartwatch for fitness tracking and notifications, ideal for fashionistas on the go. Shop now for NGN17,470.06.
- Oura Ring: A sleek fitness tracker monitoring heart rate and sleep, blending style and tech. Get it here for NGN370,519.18.
- Xiaomi 10 Smartphone: Capture stunning fashion content with its 108MP camera. Buy now for NGN624,222.25.
- QMDZ N4000 Laptop: Perfect for designers managing online stores. Order today for NGN492,332.15.
- Infinisolar Solar Inverter: Supports sustainable fashion with solar power. Explore now for NGN1,148,599.23.
Challenges and Future of Fashion Tech in Nigeria
While these startups thrive, challenges like funding access and market competition persist. However, Nigeria’s tech ecosystem, supported by initiatives like the Nigeria Tech Summit, fosters growth. In 2025, expect these companies to expand globally, leveraging AI and sustainable practices to redefine fashion.
Call to Action
Excited about Nigeria’s fashion tech revolution? Explore these startups and their innovative platforms to stay ahead of 2025 trends. Check out the latest tech accessories on AliExpress to complement your style. Share your favorite startup in the comments or follow Trendora Finds for more updates!
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